Link exchanges is one of the principles of SEO which can prove to be a good tool to possess in order to get high PR for your website. A two way link exchange or a reciprocal exchange is a more common form of link exchanges wherein you share the link of your website with that of another website which should suitably be a good and a reputed website. This might hold good initially but if you have too many reciprocal links coming out of your website then the search engines are going to notice this and this might not get you the kind of good page ranks that you wish for. The way out here is trying a three way link exchange.

As the name suggests this is a link exchange between three users. Search engines generally are unable to notice this kind of link exchange and you can get good and high ranks for your website by utilizing the approach of a three way link exchange. A three way link exchange involves three different domains and it is these three domains which exchange links between themselves. To explain it further let us consider that the three domains who are getting into a three way link exchange set up to get high page ranks are domain A, B and domain C. Domain A shares its link with Domain B, Domain B shares its with domain C and Domain C subsequently shares its link with domain C. remember that here there is no back linking of domain B with domain A, Domain C with domain B and Domain C with domain A. The sharing of links is one way in this three way link exchange.

This scheme of a three way link exchange becomes very difficult to be detected by search engines and this therefore enables you to get high ranks for your webs pages. If you wish to exploit the seams of SEO all the more further and get much better and high PR then it is advisable to move even further from three way link exchanges and try four way link exchanges and even five way link exchanges. Such elaborate link exchanges are bound to deliver your website with the high page ranks that you wish your website to have.