There is present the practice of selling and buying high page rank links from websites which have high PR. Generally a website which has a high PR sells its links to websites which have lower page ranks and who wish to improve their page rankings. This works out as a win win opportunity for both the parties. The website with high PR ends up making a good profit by selling his links and on the other hand the other website gets a chance to provide his website with the kind of audience that it deserves.

If you too are one of those who wish to buy high PR links from such webmasters then there are certain factors that you need to keep in mind before you proceed forward with your purchase.
To start off, you must check that the page on which the high PR website wishes to advertise your link too has high page rank. In most cases it is seen that there are only some pages in the entire website which come with a high page rank while others are not to high on the search engines. You need to ensure that your website gets a mention on these high PR web pages. The next important thing that you need to keep in mind is to check if the high PR website contains relevant content as that showcased by your website. This will provide your website with exclusivity and make it target a particular part of the public.

You also need to inquire as to how many other websites will have their links displayed on the same page as yours. The thumb rule here is “ Lesser the better” Ideally you should not be sharing the high PR web page with not more than 10 other links. Once you are through with checking all these you now need to consider the anchor text that you will be using for your link. Make sure that it incorporates major keywords that define your website. This can help you tremendously in generating volumes of traffic to your website.

You could also go ahead and check technical aspects like the uptime on the server which is responsible for hosting the website as well as checking that your links does display and stay on the desired web page of the high PR website. These small things when kept in mind and followed can go a long way towards ensuring the right kind of high PR links for your content.